Television Advertising Techniques

I used secondary research for the purpose of finding out the different styles and techniques, this will enable me to analyse 2 TV adverts. 

Hidden Message:

Hidden message adverts are where the company put in a messages in the advert that people normally don't see with the first look at the advert but when they go back and look at the advert again they are able to see the hidden message in the advert.
This is an example of a hidden because you can see in the burger that KFC have added ad dollar bill in to the lettuce of their burger, this is probably to show that only thing you need to buy this burger is a dollar. This is because the whole adverts is about a burger that is only 99 cent and this is to show people the point of the advert.


Overt message: 

An overt message is when the advert is really obvious about what they are trying to say. They aren't being quiet about it. Although overt messages are legal they still have to go through and get accepted by the government because they need to make sure that advert isn't offensive or out of their guidelines. The main point of an advert that has an overt message is to make the costumer want to buy your product or take your advise. This is an example of an overt advert because they are giving a message out to their audience about how girls need to be more confident they aren't hiding this message they are making sure that people know what they are trying to say.

Emotional response: 

This is an advert that makes the audience feel sad about whats going in the advert. These are made for serious situations such as the example i used, which s an fire alarm advert and what happens if people don't get their fire alarms checked to make sure they are working. The advert uses a child to do that advert as it may get to people more then if they used an adult as they are trying to make the audience think what if it was their kid. They also give facts about the problem which will make parents think about that more as well. These kinda of adverts are only used during something serious and also when they want to get a really important message across.


Celebrity endorsement:

This is when a company put celebrities in their adverts, this is this type of style because when they use a celebrity people become interested in which ever person they have used. This is because the audience recognises the person on screen and there fore have become more interested in the product that they are selling, this is because when people see that a celebrity they really like is using the product that company is selling then they think that they have to use the same company. I have chosen this advert because everyone knows the company and everyone knows who they have used. I think this is good style to use because more people will listen to the advert then they are just to skip though it.   

Solving a problem:

This is when they have person who is in need of help and they send someone to help, they normally keep the same person who goes in and helps so that you remember them and because you remember the character they use you then remember the brand and are more likely to buy the product. I have chosen this advert because the company has used this as a style of advertisement, they have used this because people remember who he is and every time they see a product or an advert they are going to think of either the advert or the product. Lots of companies with things like cleaning products do adverts like this because they know the advert will stand for its purpose which is to help out with cleaning. 

Repetition:

This style of advertisement is used in adverts through songs, slogans or brand names this is because the audience will remember those things through the use of repetition in the adverts. I have chosen the go compare advert because he sings the same song in every advert, this helps the company because if people are trying to find car insurance but they cant think of any good sites because this advert will leave you remembering the song and because you remember the company and the product thy are selling. People remember the song because the company make the song so catchy that you forget every other song that you had heard that day. 

Shock tactic:

These styles of adverts are used to put fear into the audience watching, this is so that the audience doesn't do the thing being shown in the advert. I have chosen a Think drive safety advert because these adverts are the main shock adverts as every advert they make scares people into being safe, this is a good tactic because it means that people are less likely to do the thing in the advert because they know what happens if they do. This is the adverts purpose and i think the Think adverts do a very good job using this style of advert. 

Sex:

This advert is usually only used buy companies like lynx. This type of advert recognises that human sexual attraction and impulses are a stronger form of advertisement then many other therefore making it more memorable. I have used the lynx advert because i think it uses this style in all of its adverts. They use this style to gain the attention of one particular target audience, male teenagers or young adults because they think that at this time most teenage boys will be think about girls and they say that if you buy the product and use to then they will get good looking girls falling out of the sky just for them. 

Intertextuality:

This style of advert is used to refer to a different media outlet, they may use character, music or other elements from the text. I have picked this advert because vodaphone are using this style to tell their costumers about free phone chargers. They have used Yoda to play in their advert because they know he is someone that people remember as he plays a big part in the Star Wars films this helps vodaphone because people will remember the advert because of the character in the advert.

voice over:

This style of advert is when there is someone talking directly to the audience. They are used to promote recognition and memorability. They often use celebrities to do the voices as they are easy to pick out and remember. I have picked this advert because they have used this style well. They are using a song that people know and also using a celebrity that people know and that they will remember because people remember familiar face and they then link the face and the voice to the advert the person is in. 

special language: 
These styles have a language that suits the product,  They would use positive language to promote a positive message and/or image about the product they are trying to sell.
Stereotypes:

Stereotypes are used in adverts when they don't have enough time to explain who the characters are. These adverts are normally oversimplified so they use stereotypes to give the information at first glance of the characters. I have used the fosters advert because they give a great example of stereotypes as fosters use Australians who are drinking a beer and having a barbecue in the sun.  I think that foster used a good style for their advert because it gets peoples attention and makes them want to buy the product.  

Music:

Music is used in adverts to promote their product, they also are very helpful to give the artist more promotion of their song. This advert uses the style of music to promote their advert because it means people will listen to the music and will remember the advert. This is good because it means people are less likely to forget the advert  because they will remember the song and because they will remember it that means that they will remember the advert and are more likely to watch the advert again.