Television advertising Forms

I used secondary research for the purpose of finding out the different styles and techniques, this will enable me to analyse 2 TV adverts.

Realist Narrative:

Realist Narrative adverts is when an advert is seen as real life and are facing the audience with real life problems. The adverts that are realist narrative are used to make the audience feel like they are watching something realistic and something that they can relate to when they are going round every day life. I have chosen this video because even though it talks about a fairy tale characters is gives people a sight into how some peoples life's are actually lived and live in everyday life. The advert shows the Three little pigs getting put into jail because of not paying the money they need to pay, but it is also shows the use of social media to let people tell everyone about what their thoughts are about different problems that are going on in the world, it also lets the audience know that there is somewhere they can go to talk about this problem freely with people who think the same about this problem and want to talk about it.


Anti-Realist narrative:
Anti-realist narrative adverts are adverts that are fake and are made in mostly a made up world or they use tv and/or films. This is to catch the audiences eye and makes them want to watch because they recognise the character that the advert is using.  I have chosen this video because i know that people will watch it as it has a recognisable character playing the main part. This will get people to watch because they know who they are. Also anti-realists narrative is something thats not real so when they make the advert they can make the advert direct to one set of people or they can aim their advert at a large group of people. This is good because it means that if they want a certain people to watch their advert they are able to make the advert to them.
Animation:
Animation adverts are used to make more fantastic and they are also able to make impossible scenes. Animation goes from w wide range starting with 2D all the way to CGI which would help create those impossible scenes. I have chosen this advert because it  shows the use of animation as they create some impossible scenes which you wouldn't have been able to do with actual humans. I like this advert because they used a certain style of animation that makes it look more human than it does animation and that it makes it feel more like a human. This makes a sort of connection with the audience because they don't feel like they are watching a cartoon character but are watching something that they can relate to.
Documentary:

Documentaries are adverts made  to tell audience about things that are going on in the world around them, the advert is informing the audience about the problems that other countries are having.  Documentaries can be parodied as they are very simple adverts. I chose this advert because its a charity advert which means its going to be informing the audience about how families in 3rd world countries don't have clean water and how we can help by donating. Most people try to avoid charity adverts because the audience thinks that they are trying to guilt trick them into donating or trying to make them feel bad for not donating. This advert shows this as it is very 'in your face' and talks about the children dying which will get some people to donate but not everyone. But because everyone has their own charities that they donate to then they will not find this sort of advert very interesting. The reason why charity adverts are so 'in your face' is because there is so much competition that they have to make adverts which make the audience feel bad so that they have a slight chance someone will give them money.

Talking heads:
Talking head adverts are when the person in the advert is talking to the audience directly by facing the camera and talking about the product. I have chosen this advert because its funny and directs the audience directly and they are talking about the product. I also chose this advert because it makes a connection with the audience
where the advert is trying to get the audience to do the things that advert wants them to do. This advert is amid at women as they have all the things that women wold want, its amid at women so that they can go buy their significant other the product that they are trying to sell. This works for this advert because they know that men may not listen to the advert and therefore wont buy the product but if they amid it at women they can put all the things in that may please a women, therefore the product being brought.
Series:
These are the types of adverts that have a story to the adverts and over a series of weeks the adverts tell a story to the audience about the product. i haven't been able to find an advert for this because most companies don't use this style of advert anymore because people normally just skip through the adverts now days that companies know that people wont keep up with this style of advert. This means that most advert companies will just stick to short catchy adverts. Some companies do use this style because they think that they may be able to get the audiences attention and make them want to see what happens to the characters in the advert.
By Annabelle Hill