Definitions.

Characteristics of Product services: 

Benefits offered:  
Some adverts will come with benefits offered. These are usually money off deals or bundles that the product comes with. If you buy a product with bundle offers and you buy them in bulk they normally have a number at the bottom of the advert you would be able to call.

Advantage of a similar products:
Having a similar product is good because it means that the company can advertise both products in the same advert. The company could also use the same bases behind the first advert for the second advert allowing the company to save money on an advertising campaign for the second advert.

USP:
This is a factor that differentiates a product from its competitors, such as the lowest cost or the highest quality of the product or even if this the first-ever product of its kind. A UPS could be seen as 'what you have that competitors don't'.

Lifestyle appeal:  
Lifestyle appeal is denoting advertising or products designed to appeal to consumer by association with a desirable lifestyle.

Brand identity:
This is the complete look and feel of the brand. Brand identity includes the brand names and logos, the colour schemes, slogan and values. A brand identity is used in an advert to make the audience recognise and identify the product easily.

Regulations:

Ofcom:
The office of communications, also know as ofcom, this is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the united kingdom. They mostly regulate the Tv and Film that gets shown and aired in the Uk. The audience and/or viewer are allowed to make a complaint about any media product. Ofcom then look at the complaint and then ban the media product if it is hurtful or offensive.

ASA: 
The advertising Standards Authority is the UK's independent regulator of advertising across all media. They apply the advertising codes, which are normally written by the committees of advertising practice. The asa regulate the systems self-regulation for non-broadcast advertising and the co-regulation for broadcast advertising.

Audience Information: 

Audience measurement panels: 
These are how many people are in the audience. These are usually for radio listenership and television viewership.

Ratings:
This is a classification of someone or something based on a comparative assessment of their quality, standard or performance. Tv adverts rarely get ratings because they aren't like movies and celebrities and wont get ratings.

Focus groups:
This is a group of people assembled to participate in a discussion about a product before it is launched, or to provide feedback on a political campaign, television series. 

Questionnaires: 
These are a set of questions with a choice of answers, These are made for the purpose of surveys or statistical study. 

Programme Profiles:
This is a breakdown of who watches the programme and it's useful to the advertisers so that when they come to show their audience a new product they know who to target. 

Face-to-face interview:
These are a good ways to research when there are highly knowledgeable people who need to understand an issue.

Broadcasters:
These are a person or thing that broadcasts. They are also a person or an organisation that run as a network or a station that usually broadcasts radio or television programmes. 

Broadcasters Audience Research board (BARB):

Television research agencies:
Barb was set up in 1981 to provide the industry standard television audience measurement service for broadcasters and the advertising industry. BARB is owned by BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA  (Institute of Practitioners in Advertising)

They Provide services that their users want, such as the production of audience viewing figures. RSMB, Ipsos, MORI and Kantar Media hold the audience measurement contracts. 

Sources of Information: 

Rate Cards:
These are the rate that companies pay to put advertisements in slots of television programs. the amount of money they have to pay depends on the time and program that the advert is on. If they want to have their advert on a popular television shows that are on during prime time slots they will have to pay a lot more money to have their advert aired.  This is because more people will be watching at the prime slot.

Advertiser's information packs:
These includes information that helps advertisers make informed decisions about when they should advertise certain products. They include many things such as Brand overviews, reader profiles, product overview and website statics. These packs are made to help advertisers in making informed decisions.

Audience classification: 

Standard occupational Classification: 
This is a United States government system of classifying occupations. They use this to collect occupational data this will enable comparisons of occupations across data sets.

Psychographics: 
This is a study of personality, values, opinions, attitudes, interests and lifestyles. This area of research focuses on interests, attitudes and opinions these factors are also called IAO variables.

Geodemographic: 
This is a statistical technique for discovering wether some people of the population fall into different groups by making different comparisons of multiple characteristics with the assumption that the differences within any group should be less than the differences between group.
By Annabelle Hill