The purpose of a music Video

There are lots of different purposes for a music video. The purpose of a music video is to promote the song, artist, film and the record company.

The music video promotes the song because it explains what the songs are about and it puts an image to the words and helps people to understand what the message of the song is. Music videos also promote the song because people remember the video which helps the listener to remember who it was sung by.


The music video helps promote the bands/artists new album as they can insert something which relates to the album name or cover, an example of this is the song Kids in the Dark which is from the Future Hearts album. This is what they include in the song to tell people what album it's from it also means people will remember the cover and search up for more music with that album cover.

The promotion of a new artists in music videos are shown if they help by singing in the music video or being part of the music video. This helps new artists as it gives them a name and it makes people want to search them up and listen to any music that they have previously made. For example Eminem and Emeli Sande as this was her first music video that went live and because of that people started to like Emeli Sande, as they knew she was a good singer and started making good music.

The artist changing their musical directions or image will promote the band/artist because it will reach out to an wider audience and have more people that will reach out to the band/artist and start listening to their music. An example of this is Taylor Swift she went from being a country singer to becoming a very famous pop-culture singer/ songwriter. 

Bands or artists music video also gets promotion by the song being part of a film or tv programme. This help s the band/artist get promotion on the video as people who hear the song will watch the video and then they will watch the movie this helps them because they might show the film to their friends and then it goes around in a circle. An example of this is Adele who stared in the James Bond film Skyfall with her song Skyfall.

The music video increases the income for the record label as they get to put their name on the video and every time its gets played they get more money. Bands and Artist can also make their own record label or own one that was already owned and they just brought it out. The recored label also gets promotion because up and coming bands might look at the record label and go to them to start their career as a band or artist. An example if a band or artist owning his or her own record label is Oasis, they own Big Brother records and Beady Eye records when they split up and became Beady Eye. 

The bands/artists get promotion by the use of social media like twitter, Facebook or youtube. This helps promote a band as it gives them a chance to say what they want about their music video or their song or if their song is part of something like a film or a tv programme. People who use social media a lot are people like Taylor Swift or Nicki Minaj