Conventions of music Videos


Lyric Interpretation:
This is when an artist or a band links the video to the lyrics which links to what the singer is singing about. It can be overused in some music videos and makes it less creative and makes it less enjoyable to listen to. I have used Coldplay Viva la Vida as an example because it shows that the lyrics and the video come together as it talks about a king who loses his throne and about the fact that he lost statues the video shows this as it shows abandon castles and lot so fold English historical images like the Tudor rose. The video is also set up to look like everything in the shot is broken or cracked with shows how the king has lost everything.  I  think this convention works for the band because it shows images of what the lyrics are about and it also means that people can focus on the song and the lyrics more then the video. They have done more videos since then and I think that they would have been much better doing a music video to this song instead of not having one.

https://www.youtube.com/watch?v=dvgZkm1xWPE

Extending or consolidating songs meanings:
This is when the artist or band is using symbolism or mise en scene to make the meaning go further and/or add a meaning to the song. This can also bring the lyrics together into a visual definition of what the song is about. I have used Lily Allen LDN as an example because it shows that when you look once everything seems so nice and amazing but when you look again it just shows that nothing about it is real. I think this convention works really well with the artist as its very her style and it doesn't stray to far from pervious videos and music.  

https://www.youtube.com/watch?v=wmYT79tPvLg

Focus on Performer:

This is when the music video puts more attention on the artists or performer then they do anything else. 

The three types of performance are: 

Dance

Song 

Instrumental
https://www.youtube.com/watch?v=CvFH_6DNRCY

Lighting for mood:

The lighting is mainly based on how the mood is created. There are three basic elements: Key, Contrast and Colour. The difference between straight and artistic video lighting is mood. As to give an example if the mood is quite tense then the lighting will be very dim and not very colourful where as if the mood was happy and vibrant then the lighting would be very bright and in certain situations may change colours. This is an example of this because the lighitng is dark and the mood of the video is very dark so the lighting helps as it gives it more of a feel of being dark and gloomy. I think this convention works for this song as it is trying to lay across a message to people and because of the lighting it does that and it also works with the artist as this is how all their music is and will continue to be this way. 
https://www.youtube.com/watch?v=YR5ApYxkU-U

Pace and cuts of the music video:
The pace of the music video all depends on what sort of song it is, if the song is slow then the pace is going to be slow and the rate of the shots that change in each part of the song will not be the same speed as the rate of the song, It would be the opposite if the song was fast pace the camera angles and shots would change and be very different as the song has a different speed. 



Editing:
Editing is very important as its the last part of making a music video as it enables the artists to make sure they can take out any thing that they don't want and add anything that they think they are missing. It also helps the band/artists to see if there's massive cuts in their video that they don't want or that are not necessary and also if they mess up they can just get rid of the bit that they did wrong.

Allusion:
This is when the audience thinks that something is going to happen but then it turns our that it wasn't as it first seemed.



Links to other artists:
This is when a band/ artist makes a music video or song and put another aritsts name or band in the lyrics or video. This is an example of this because the person who sings with Eminem states his name at the beginning and is featured a lot throughout the music video. I think this convention is good for the artist as it means that he can try out different people and see who fits what he wants it to sound like. Also I think the audience liked it because it means that an artist they like is giving them someone else to listen to who isn't as big and has more of their own music. 
https://www.youtube.com/watch?v=YVkUvmDQ3HY