Techniques of music videos

Techniques of music videos
Cutting to the beat:

Cutting to the beat is when the music video changes from one scene to another when a certain note is hit. An example of cutting to the beat is Foo Fighters Pretender this is an example because it uses cutting to the beat twice, they are both towards the end. The first example of cutting to the beat is when as soon as the music goes soft the people dressed in police gear  start running towards the band and then as soon as the music picks back up again the wall behind the band breaks and red paint and water start spraying out at the band and the police. I think that the technique the band has chosen works because it shows the audience what they want us to think about the video. I also think this works because it goes with the genre of music. 





Effects:

A Special Effect that has been added to the music video or a sound affect that has been added to the song. Brick by Boring Brick by Paramore is an example of this because they use affects to create this magical land and they use special effects to place people in mirrors. I think this works because it suits the style of the band and it suits the song lyrics. I also think the audience likes the way they made this video as its the way they imagined how they should make music videos. 

Miming and Lip syncing:

Miming and lip syncing is when a band or artists doesn't sing live they sing along to an already recorded song. Nirvana is an example of this because they want on top of the pops and was told they weren't allowed to sing live so what Kurt did was change some of the words and sang the song deeper then it was originally recorded to show people that they weren't going to lip sync. I disagree with the way they done this because its not how the genre of rock goes and also the band wouldn't normally agree to do miming and/or lip syncing as its not how they would normally play live. I think the audience also disagreed because they like when the band put there own spin on how the song is sung live and would like it different to the track song. 






Multi-mage:

 This is when a band or artist puts multiple videos in their one music video. Example Kickstarts is an example of this because it shows different people being the top of the head doing eye movements and shows different people being the bottom of the head singing the song. It also shows different people dancing and takes other peoples bodies and puts them over the top of the original person. I think this works because it goes with the rhythm of the song and keeps the song up beat and happy. I think the audience liked it as it keeps to the artist and doesn't change to much to what the artist has done in previous videos.












Camera Angles: 
Camera angles are very different for different videos. There are low shots and high shots and some that show a large area at the beginning to give people an insight into where the music video is set. There are also extreme close up shots which are very close shots of the eyes or teeth.  This is an example of a close up as it starts of by zooming off Chris Martians face to show you where he's lying down. This is also and example of a high angle. I think this worked because it goes along with the lyrics and gives it more of an emotional level to the song and makes people feel the meaning to the song by his facial expressions. I think the audience liked it because they are not straying to far from their path and making something people wont enjoy.


Camera movements: 
Just like any other form of media, there will always be a certain camera movements that are used for the different reasons; an establishing shot will generally set the scene at the beginning; a long shot will normally set out the location of a closer scene, so that the audience have a better understanding of the atmosphere.